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“Sharing Economy” (Collaborative Consumption): Trend Overview

Campbell Mithun created this depiction of collaborative consumption while exploring implications of the trend for marketers. View related content, including an archived live-streamed discussion of the trend, at:


“Collaborative Consumption: What Marketers Need to Know

What does the growing trend of collaborative consumption mean for marketers? In this video, Campbell Mithun presents data (and insights) gathered from a national quantitative survey on consumer attitudes about the growing trend. (Campbell Mithun partnered with Carbonview Research to conduct the study in January 2012.)


Rachel Botsman: The case for collaborative consumption

Rachel Botsman is the co-author of “What’s Mine is Yours: The Rise of Collaborative Consumption” (Harper Collins, September 2010). Here, with a dazzlingly graphic display, she presents a compelling case for 21st Century sharing.


“Collaborative Consumption Groundswell

We are at the start of the Big Shift away from the 20th century defined by hyper-consumption towards the 21st century, an age of Collaborative Consumption. But just how LARGE and FAR-REACHING is this groundswell?